Privacy

Privacy, in plain words.

This page explains what this site collects, why it collects it, where it is kept, and how to have it removed. Nothing here is sold or shared for advertising.

Last updated: November 2026.

What we collect

  • Your order. The name, email, phone number, delivery address, chosen shade, quantity and any note you add when you send an order.
  • The newsletter. Your email address, and which page you signed up from.
  • Your review. The name you choose to show, your shade, your skin type, your rating and what you write.
  • The shade finder. Your answers — undertone, depth and finish — and the shade it recommended. No name and no email.
  • Your message. What you write to customer care and how to reply to you.

Why we collect it

  • To prepare and deliver your order, and to answer you about it.
  • To publish reviews you have asked us to publish, after we have read them.
  • To send you the newsletter, only if you asked for it.
  • To see which shade recommendations people accept, so the shade guidance improves.

Where it is kept

Everything a form on this site collects is stored in the CodeFlow database that runs this site. Orders, messages and shade answers are not readable by anyone except our team — they are not public, and no other visitor can see them. Reviews are public once we publish them, which is why we ask for a display name rather than your full name.

What stays in your browser

Two small things are kept on your own device and nowhere else: what is in your bag, and the shade you chose so the site opens in the same light. Clearing your browser data removes both. There is no advertising tracker on this site and no third-party analytics profile of you.

How long we keep it

Orders are kept for as long as we need them for accounting and returns. Newsletter addresses are kept until you unsubscribe. Messages are kept while the question is live. Shade answers are kept without any name attached.

Your choices

  • Ask us for a copy of what we hold about you.
  • Ask us to correct it or delete it.
  • Unsubscribe from the newsletter at any time, in one click, from any email we send.
  • Ask us not to publish a review you have sent.

Use the customer care form for any of these and we will act within one working day.

Children

This site is for adults. We do not knowingly collect details from anyone under 16.

If something goes wrong

If we ever become aware of a breach affecting your details, we will tell the people affected and the relevant authority, as the law requires.

Who is responsible

Golden Rose is the company responsible for the details described on this page and for answering you about them. You reach us through the customer care form; a person reads it and replies within one working day. Ask there for a copy of what we hold, for a correction, or for deletion, and we will act on it.